Friday, 3 October 2014

History of Kerrang.


kerrang! is a UK-based magazine devoted to rock music published by Bauer media Group. It was first published on 6 June 1981.  was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper. 'Kerrang' Named after the onomatopoeic word that comes from the sound made when playing a power chord on a electric guitar, kerrang. Kerrang! commenced publication on 6 June 1981 and was edited by Geoff Barton, initially as a one-time supplement in the sounds newspaper, which focused on the New Wave of British Heavy Metal phenomenon and on the rise of other hard rock acts. Angus Young of AC/DC appeared on Kerrang!'s first cover. Launched as a monthly magazine, Kerrang! began to appear on a fortnightly basis later, and in 1987 it went weekly. The original owner was United Newspapers who then sold it to EMAP in 1991. 

the typical content is to keep the public up to date with the latest news from the world of heavier rock! Kerrang not only has its own magazine but has its own major music channel, TV awards, Radio Station, and a tour held in stadiums around the UK in January from some of the biggest  heavy rock bands on the planet.
 
the typical reader of kerrang! is a heavy rock enthusiast normally around the ages of 16-25, although recently a lot of the average age has become lower with it being normal for teenagers to buy it and read it. I believe this is because the younger generation are more up to date with new music and so are the magazines so they are buying it to see if they can find anymore, brand new music keeps people coming for more.
 
kerrang!'s house style has been practically the same since it was published many years ago. the house style matches the genre of this magazine, inside the magazine the colour scheme is very dark which connotes the genre of the magazine. the main title masthead is all cracked and the title 'KERRANG!' was founded through an onomatopoeic word that comes from the sound made when playing a power chord on a electric guitar.
 
 
 

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